Sorbent reclaims cheeky brand image after becoming ‘outdated and tired’

Nathan Jolly

September 8, 2023 10:38

Sorbent has undergone a brand refresh, after research uncovered its branding lacked meaning, and its identity and packaging system had become dated.

The Edison Agency undertook the refresh of the 70-year-old brand.

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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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