Sorrell slams WPP management over job losses and brand changes
Sir Martin Sorrell, who founded what is now the world’s largest advertising and PR group, WPP, has slammed the group’s management over its recent restructures and said it is destroying value by merging brands.
“The senior people running WPP have not visited Asia or Latin America at all in the last six months with the exception of China,” Sorrell said. “It’s not the way to run a multinational business. If you’re going to make structural changes that result in, according to one of the headlines, losing 7,500 jobs then you have a responsibility to visit those places.”
“to cross the Rubicon. If you say that someone has crossed the Rubicon, you mean that they have reached a point where they cannot change a decision or course of action.”
Is this what they call a Freudian slip?
WPP is now cleaning up Sorrell’s own legacy. Years of acquisitions, merger inaction and bloated management under his watch have led to this.
“The problem is the Japanese” – What a way to end an article. What does that mean?
Surprised hes not bought Untitled Project yet. Better than Media Monks…. and not Japanese
Japanese = conservative minds, in this context
Dentsu are Japanese and Sorrell appears to be saying they have the strategic advantage at present.
I wish he’d buy my shitty agency.