South Australia, don’t tell the media what to do
The South Australia Tourism Commission is in hot water with the media after a comms memo told journalists not to refer to the city as ‘Radelaide’ or ‘the City of Churches’ ahead of the city’s four-day Gather Round footy festival.
Josie Tutty, editor at Pure Public Relations, looks into the PR blunder.
The South Australia Tourism Commission is in hot water with the media after a comms memo told journalists not to refer to the city as ‘Radelaide’ or ‘the City of Churches’ ahead of the city’s four-day Gather Round footy festival.
Instead of complying with the suggestion, the Aussie media hit back with several stories criticising the memo.
In a 7News Adelaide story, one critic compared the move to the equivalent of stripping Las Vegas of its ‘Sin City’ moniker, or New York of ‘the Big Apple’.
What a junk opinion. Nothing wrong with them wanting to evolve past those historical references. Bigger problem is pieces like this nit picking for the sake of it.