South Australia: magic in your own backyard
Adelaide agency KWP has launched a new campaign for the South Australian Tourism Commission that targets domestic tourists.
http://youtu.be/uDxJl94V4_w
The ad will be followed by a series of 30-second spots, plus 15-second retail ads and online and print work.
Credits:
Creative Director: James Rickard
Creative Team: Corey Swaffer, George Vargas
Media Team: Lucy McFarlane
Account Team: John Baker, Lucy Noblet
Production: Di Willson
Art: Jodie Kunze
Client Team: David O’Loughlin, Emma Fletcher
Director: Robi Watt
Post Production: Kojo
Agency Producer: Di Willson
Director: Robi Watt
Production Company: Kojo
Oh how dull and uninspiring.
Wasn’t there supposed to be a shake-up at SATC?? Clearly nothing has changed.
Nice, good music etc, but until it says ‘Visit South Australia’ at the end it could be for virtually anywhere in Aus. Beaches, food, fishing…. not exactly screaming ‘specific Aussie location’.
I agree with Anon. It could be anywhere! And it’s not really getting me excited about where that ‘anywhere’ may be.
Magic in your own backyard. Lovely thought but blink and you’d miss the magic in that campaign.
If its going to a national audience, they should just stick to food and wine. The rest of what SA has is mostly generic Australia albeit generally better. I assumed it was for South Australians only.