South Australia welcomes people back as domestic tourism becomes a possibility

The South Australian Tourism Commission (SATC) is welcoming people back to the state ahead of COVID-19 restrictions easing and domestic tourism being reintroduced.

SATC began to put a creative and media strategy in place in late April with the campaign launching on 11 May to coincide with the easing of restrictions.

Brent Hill, executive director of marketing at SATC, told Mumbrella the state has already seen an uplift in tourism interest.