Southern Comfort returns to local advertising with a compulsive body popper
‘whatever’s comfortable’
Naked Communications has launched the first local campaign for Brown Forman Australian liqueur brand Southern Comfort in over a decade.
The ad features a man who can’t stop body popping, a form of dance, with the tagline ‘whatever’s comfortable.’
great insight about being yourself, and hilariously executed.
Brilliant!
why would Naked use TV? Isn’t TV dead in the water?
US spin by W+K on the new positioning is better: https://www.youtube.com/watch?v=ygeWsoYYMuQ
Has various layers of ‘cool’. Struggle to find this is body popping.
Nice one S.