Southern Cross Austereo moves to programmatic trading for digital assets

Radio and TV broadcaster Southern Cross Austereo has penned a deal with Rubicon Project and TVN to sell its digital inventory programatically.

The release:

Southern Cross Austereo (SCA), Rubicon Project and TVN (LiveRail’s reseller in Asia Pacific) have announced a new digital partnership that will allow advertisers to trade programmatically with one of Australia’s fastest growing digital publishers.

The partnership will see the establishment of a private marketplace allowing brands to connect programmatically with premium national, local and metropolitan audiences across SCA’s desktop and mobile network of 100+ sports, entertainment and music-based digital properties.