Southern Cross Austereo partners with Triton Digital

Southern Cross Austero has announced a partnership with Triton Digital.

The announcement:

Southern Cross Austereo (SCA) today announced a partnership with Triton Digital, the leading technology provider for the audio industry, to bring a2x®, the world’s first online audio advertising exchange to Australia in June.

a2x® enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates precise targeting, eliminating waste and resulting in the highest efficacy for advertisers.