Spark Green and Yoke merge to form independent agency group

Melbourne based agencies, Spark Green and Yoke have merged to form an independent agency group.

Spark Green’s founder, Sharon Nelson will be managing director for Spark Green + Yoke, and will lead the group in this position, with Yoke founder, Mehdi Qerim taking a non-executive position on the board, and will not be involved in day-to-day operations.

Mehdi Qerim and Sharon Nelson

Nelson said: “As the digital experts and partners of some of Australia’s biggest finance brands, we’re excited to bring more brand-led thinking and audience understanding to our clients. We’ve admired Yoke’s focus on growth from afar, now we’re able to offer this strategic brand growth methodology to more of our client partners. And it’s super exciting for us – the finance sector needs this thinking now more than ever.”