SPC’s new packaging shows customers the origin of their food

March 16, 2018 3:14

SPC’s Goulburn Valley has redesigned its packaging with a new GPS labelling system showing the coordinates of the product’s provenance on the front of their packaging.

Created by Leo Burnett and its design arm LBD, the packaging now allows consumers to look up exactly where their food came from.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Goulburn Valley Leo Burnett SPC

1 COMMENTS

Paul rhodes 17 Mar 18

Very nice campaign !

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SPC’s new packaging shows customers the origin of their food

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