Special Australia picks up creative for Coopers brewery

June 8, 2023 9:21

Creative agency Special Australia has been appointed by independent family-owned brewery Coopers, following a competitive pitch.

The agency will build on Coopers’ ‘Forever Original’ brand positioning, originally created by former agency The Royals, and aim to forge a deeper connection with Australian beer drinkers.

Coopers is an indie family-owned brewery

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.