Special Group joins Qantas roster with campaign for new business suite

Miranda Ward

February 20, 2015 10:39

Special Group has landed a spot on the Qantas roster, with the creative agency working on the airline’s campaign promoting the new Business Suite on the refurbished Qantas’ Airbus 330.

The spot, which launches this Sunday, features a woman struggling to stay awake, her eyelids fluttering as the shot zooms out to reveal she is enjoying the comfort of the new Qantas A330 Business Suite with fully flat bed.

https://www.youtube.com/watch?v=KLErBPFEypk&feature=youtu.be

Running on SBS and pay TV channels, the campaign is complemented by street furniture and selected airport holdings. It will also run across digital and Qantas social and owned channels.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.