Special Group wins Harris Farm Markets creative

Harris Farm Markets has appointed Special Group as its creative agency following a pitch process, Mumbrella can reveal.

The appointment follows a recent structuring within the marketing team, with the company mutually parting ways with incumbent Workshop.

Martin Walters, Harris Farm Markets director of marketing and customer experience, said:  “Special Group entered the pitch as the wild card – being a new entity – but they blew us away with their approach to the pitch, the depth of their senior expertise and their insightful understanding of our business in a such a short time frame.

“We are really excited about working with them and what this new partnership will do for our business.”