Special PR appointed by three PepsiCo brands as PR agency

March 12, 2024 7:58

Special Group’s recently launched PR arm has been appointed as the PR agency partner for PepsiCo’s Pepsi, Red Rock Deli and Smith’s brands.

The appointment will see Special PR responsible for creative earned campaigns, PR strategy and activations, content development, media relations, publicity and influencer relationships across Australia.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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Special PR appointed by three PepsiCo brands as PR agency

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