Specsavers appoints AMPR to its ‘style and quality’ public relations account

AMPR has won the ‘style and quality’ public relations account for Specsavers, following a competitive pitch process.

Specsavers’ public relations account is split into two segments, eye health and style and quality, which encompasses new product and collection launches, as well as limited edition and designer collaborations.

Specsavers has appointed AMPR to its public relations account

Sarah Gale, AMPR managing director, said in a statement: “We have been following the growth of Specsavers in Australia since its launch when the brand disrupted the local optical market. We are looking forward to working alongside the team to develop integrated and impactful campaigns that deliver sound and measurable business outcomes and ramp up the style and quality messaging.”