Specsavers drops AJF Partnership as creative services agency

June 22, 2023 10:45

Specsavers has parted ways with AFJ Partnership as its creative agency of record as it reviews its options “based on our in-house capabilities and partnerships,” Mumbrella can reveal.

The brand has been leveraging its in-house team recently, including for its latest ‘Should’ve Gone to Specsavers’ spot, which marked 15 years of the brand platform in Australia.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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2 COMMENTS

Ouch 23 Jun 23

Hopefully the newly anointed chief growth officer can stop the bleeding.

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The Great Con 24 Jun 23

He was MD for the last six months…

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Specsavers drops AJF Partnership as creative services agency

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