Specsavers emphasises it is ‘proudly run by locals’ in latest work

May 5, 2023 10:26

Specsavers has launched a new integrated campaign based on the creative idea of ‘your care is our business’, featuring real local opticians and audiologists.

Aiming to highlight the benefits of its long-standing partnership model to customers, the new national campaign sheds light on local professionals running the stores, providing a high level of care to their communities.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.