Speedo reclaims Aussie history in new spot, via MIRIMAR

May 7, 2024 9:23

Beloved Australian swimwear brand Speedo has launched a global campaign to relaunch the brand and reclaim its Aussie history, featuring Australian actor Dacre Montgomery among others, via MIRIMAR.

‘Go Full Speedo’ reminds the world of the iconic brand, and how it is “dripping with Aussie charm”.

While Speedo has focused on speed and performance for many years, it has drifted away from its original Aussie attitude. The new platform hopes to win back that charm, and recapture where the brand has come from and the commitment to where it’s going.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Go Full Speedo Jake Morrissey Luke McKelvey MIRIMAR Scottie Cameron Simon Breckon Speedo

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Speedo reclaims Aussie history in new spot, via MIRIMAR

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