F.Y.I.

Spice and Soul and 360 Immerse join forces to create new agency

October 8, 2014 10:53

Spice & Soul PR & Marketing (SSM PR) and 360 Immerse Agency have merged to form iD Collective (IDC).

The announcement:

Spice & Soul PR & Marketing (SSM PR) and 360 Immerse Agency unite today as the iD Collective (IDC), marking the formation of an exciting new partnership between two renowned Australian communication agencies.

After years of indirect affiliation, directors Michelle Palmer, Amanda Booth, Grant Smillie and Mary Morton decided it was time to shake things up in communications. Pooling their diverse talent and resources, the foursome has established a fresh, unique business based on the same core values and ethics whilst complementing each other’s areas of specialty.

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