Australian entries into Print category of Spikes awards drop by 75%
Australian entries into the Print category at this years Spikes Asia Festival of Creativity have dropped by 75 per cent on last year, as part of a wider trend that has seen most ‘traditional’ categories shedding entries.
Numbers released as the festival got under way this morning reveal that there were just 12 entries from Australia into the Print category at the festival, down from 48 in 2013.
The number of entries overall in the category from across Asia slipped from 565 to 379. The Print and Poster Craft category also saw a marked decline in Aussie entries, down by a third to 29, from 45 last year.
Spikes previously announced that entries had grown by three per cent, up to 4,984 across the board from 4,832 in 2013. However, this was buoyed by 236 entries in the new categories of Healthcare and Innovation, the detailed breakdown of numbers reveals. A 68 per cent rise in entries in digital, and more entries from less developed markets such as Sri Lanka have also helped bump up the numbers according to chairman Terry Savage.
panasonic and Macca’s not entering then??
Can we put this awards orgy into perspective for a moment?
5,000 entries at average cost of $500 per entry – $2,500,000 in entry fees. Average head hours to prepare an awards entry about $1,000 (conservatively) – no wonder agencies are saying “enough”. This doesn’t deliver ROI. It just makes awards owners wealthy.