Australia leads innovation shortlist at Spikes
Australia leads the innovation category shortlist at Spikes Asia with three finalists out of the ten shortlisted entries.
Australian agencies did enter 14 times in the category, with the finalists including M&C Saatchi Sydney for its Clever Bouy campaign for Optus, Leo Burnett Sydney’s Samsung Safe Driving Program and Finch Sydney’s Attention Powered Car for RACWA.
No Australian agencies picked up awards in the innovation category at the Cannes Lions festival, however Samsung’s Safe Driving Program did pick up a silver in the radio category.
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