Invest time and passion before money in start-ups, says Civilization founder

Lark on stage at Spikes Asia

Investment in time and passion is more important than a big bank balance when working on a start-up, founder of Shanghai-based creative agency Civilization has told audiences at a Spikes Asia seminar in Singapore.

Andrew Lark, the founder of the two-year-old agency offered ten points of advice to audiences on creating a new business.

“Be poor. Don’t invest too much,” he said. “Invest in your passion and your time, but don’t invest too much money.”