Spin won’t save you in crisis, but accountability just might
Few moments test a leader’s mettle more than a date with ABC’s 730 program during a crisis.
Last week, Federal Education Minister Jason Clare faced such a moment and delivered a performance that should be watched by every communications professional and spokesperson in the country. Damian Marwood, general manager, of Herd MSL, unpacks what made it so effective.
To say Australia’s childcare sector is in crisis is a massive understatement. It is a system under siege, shaken by damning revelations of fast-tracked qualifications, systemic regulatory failures, and disturbing incidents that have shattered public trust and demand urgent reform.
The scale, sensitivity, and emotional weight of the issue demanded a response that was not only swift but also deeply human. Clare’s 730 interview was a textbook example of how to show up with impact in the face of public outrage and uncertainty.
What made this interview so effective?
