F.Y.I.

Splendid Communications wins Logitech

July 9, 2012 12:00

Logitech has appointed Splendid Communications to handle its PR.

The announcement:

Logitech, a global leader and innovator in digital peripherals and development of consumer technology, has appointed Splendid Communications to manage public relations for the ANZ market based on a one-year retainer.

In the past 12 months Logitech has made headway in new categories, with new product innovation including a range of tablet accessories. The decision to appoint Splendid reflects the company’s evolving marketing strategy to incorporate the music and lifestyleorientated consumers while continuing to drive for greater share of voice in the tech space, and a deeper focus in online and social community engagement in the digital space.

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