Sponsors come on board with SBS as Australia goes for glory in Eurovision Song Content

Renault, Ahm Health Insurance, Bingle Car Insurance and Harvey Norman have been named by SBS as the official sponsors of this month’s broadcast of the Eurovision Song Contest, which Australia is a guest competitor in.

It is the first time the event will feature an Australian entry, sung by Guy Sebastian, with the semi-finals broadcast this Wednesday and Friday ahead of the final which takes place in the small hours of Sunday morning.

Australia was invited to participate to mark the 60th anniversary of the event which has achieved almost cult status both locally and in some European countries.