Sport Digital Media selects Interplay Media for ANZ digital sales

Sport Digital Media, the publisher of Rugbyweek.com and SuperXV.com, has appointed Interplay Media as its online sale house.

The announcement:

Rugbyweek.com and SuperXV.com publisher, Sport Digital Media, has appointed Interplay Media to handle digital ad sales and commercial partnerships in Australia and New Zealand.

Sport Digital Media, based in London, is the largest independent publisher of online rugby news, stats and communities in the world. Sport Digital Media founder and publisher, Lee Flello, said: ‘We’re delighted to be working with Interplay Media in OZ and NZ. This is an important step in our growth, and with the Rugby World Cup starting on Friday, the Super 15 going from strength to strength and over 45% of our traffic originating from Australasia, we’re excited about the commercial opportunities with Interplay Media.