Sport drives TV ad spending surge in June, reports SMI

August 1, 2018 4:16

June’s sports events delivered a bonanza month for Australia’s media agencies and TV networks with the Standard Media Index reporting a 4.9% growth in ad spend for the month with metro TV seeing an 8.5% revenue surge on the back of SBS’s World Cup bookings and Nine having two State of Origin games.

Agencies reported an extra $650m in advertising on behalf of their clients in June, bringing their total spend for the financial year to $7.35bn.

SMI AU/NZ Managing Director Jane Ractliffe: “Our media industry is in its best-ever health”

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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Sport drives TV ad spending surge in June, reports SMI

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