Sports Marketing Summit: Parramatta Eels’ brand GM Kate Chapman – ‘Never present a new idea in the boardroom’
Mumbrella’s Sports Marketing Summit returns to Sydney this month. Kate Chapman, general manager of brand, social impact and fan development at the Parramatta Eels, explores the club’s innovative strategy to engage fans in Western Sydney’s diverse community.
In today’s fragmented media landscape, there’s never been a more timely Mumbrella Sports Marketing Summit than the 2024 edition, taking place September 21 at Australian Turf Club, Sydney
Kate Chapman is presenting “Raising The Game: A Purpose Led Approach to Winning Fans”, which examines the Parramatta Eels’ innovative strategy to engage fans in Western Sydney’s diverse community. In her session, she’ll explore the club’s culture and identity, forming the foundation of their impactful social strategy.
We sat down with her to chat all about it.
