The MSIX 6: Dr Juliette Tobias-Webb – ‘These aren’t just futuristic toys; they’re powerful tools that can completely change how we connect with audiences’
The Marketing Science Ideas Xchange (MSIX) returns to Sydney this week. Guest speaker Dr Juliette Tobias-Webb will take to the stage to how discuss behavioural science, AI, and technology can revolutionise marketing strategies, workplaces, and leadership.
Taking place from 4 -5 September at Ovolo Woolloomooloo, the Marketing Science Ideas Xchange (MSIX) will hear from a range of industry leaders, including Dr Juliette Tobias-Webb.
We sat down with her to chat all about it.
What is the role of marketing science in what you do?
Marketing science, especially when you mix in behavioural science and technology, is key to really understanding and influencing how people make decisions and behave. It helps us get to the bottom of what drives choices and interactions. By using insights from behavioural science – like cognitive biases and decision-making shortcuts – along with advanced AI tools, we can create marketing strategies that not only hit the target but also match up perfectly with what our audience wants and needs.
