Sportsbet reveals Bet With Mates via new integrated campaign

Sportsbet has launched Bet with Mates, via a new campaign from the Sportsbet in-house creative team.

The campaign focuses in on an alien invasion, and the human fight-back being interrupted by a group of mates’ bets still being in play.

The campaign promotes Sportsbet’s new group bet function, an in-app feature allowing friends to share a bet.

Rambo Goraya, Sportsbet’s in-house creative director, said: “We wanted to hit a real granular point of relatability for those punters who enjoy a bet with mates (apologies if you don’t know what a quaddie is) but bring it to life in an unexpected and audacious way.”