Sportsgirl launches mobile shopping platform
Digital agency Citrus has created what it claims is Australia’s first retail platform for mobile devices on behalf of client Sportsgirl.
The announcement:
Sportsgirl, working in conjunction with digital marketing agency Citrus has launched the first Australian fashion retail mobile shopping platform/application to capitalise on the burgeoning growth of mobile among Sportsgirl’s ‘digital native’ customers.
Now live, the mobile ecommerce store and multi-platform application is the latest groundbreaking digital innovation from the fashion-forward retailer, enabling “Sportsgirls” to browse, buy and engage within its online community on their mobile phones.
That Prue Thomas is one clever girl!
It’s nice to see an Aussie retailer waking up to this… Sportgirl makes the other retailers look like dinosaurs… Wesfarmers executive chairman, Frank Lowy, at the group’s annual general meeting in May said that Westfield had been monitoring the use of technology for the PAST DECADE to make greater use of the internet to promote the centres and connect with customers – what an adsolute crock. If they’d been monitoring it they wouldn’t have come up with such a half-baked online strategy that failed 10 years ago. And David Jones, apprenly a “world class” retailer haven’t even got an online shopping function – it makes them third world not world class in a retail sense.
See that annoys me because there are many non-flash phone compatible e-commerce web sites out there on which you have been able to purchase and browse from ANY mobile smart phone for several years now!
Sportsgirl on the other hand built an website that was completely incompatible with mobiles (all flash) and have only now made up for that deficit now.