Spotify a ‘frenemy’ to podcast publishers
The dynamic between publishers who produce podcasts and Spotify has been likened to that of how Facebook and Google treated producers of news content, with News Corp Australia’s head of audio Del Fordham saying the streaming giant is a “frenemy”.
“We call them a ‘frenemy’. Look, it’s a challenging dynamic, especially for us. [We had a] similar thing with Facebook and Google years ago, when we gave them all our news for free, and then we’re like ‘Okay, they’re suddenly a very dominant player,'” Fordham said at the IAB’s Audio Summit last week.
Spotify now also creates podcast content
Maybe NewsCorp should default back to their Serial Killer campaign? Its really the only thing they have done that makes positive headlines.