Spotify ANZ comms lead departs
Melissa Circosta moves on from Spotify after almost six years
Spotify is searching for a new head of communications for Australia and New Zealand, following the departure of Melissa Circosta after six years with the platform.
The streaming giant has started advertising for a Sydney-based ANZ communications lead to be a “bridge between local priorities and global direction” and ensure the region’s “voice is heard and aligned”.
Circosta has led regional communications for the streaming platform since July 2020, having previously spent two years as Australasia communications lead for Mastercard.
During her five-and-a-half-year tenure, Spotify expanded its podcasting strategy, including video podcasting and audiobooks, and re-signed its landmark deal with the world’s top-ranked podcaster Joe Rogan.
More locally, as Circosta noted on Linkedin, Spotify also brought its live music and culture activation, Spotify House to the Asia-Pacific region for the first time at SXSW Sydney in 2023, and hosted Tones and I at Parliament House in June 2024.
Writing on Linkedin, she said: “After nearly six years helping build Spotify’s voice across the region, I’ve decided to step away and write the next chapter.
“It’s been an incredible ride – from producing the first-ever Spotify House in Asia Pacific to bringing Tones and I to Parliament House. I’m proud of what we built. I’m drawn to what’s next – ambitious companies, bold ideas and the communications challenges that come with them. Exciting conversations already underway. Watch this space.”
Mumbrella understands her departure is not linked to any internal restructuring and that Spotify will commence recruitment for a new local head of comms imminently.
Spotify, meanwhile, has restructured its creative division in APAC, beginning the process of replacing long-time creative strategy lead Vanessa Goh with a Sydney-based hire.
Goh, who joined Spotify in 2019, oversaw creative strategy for Spotify Advertising — a role that later sat within Creative Lab, the company’s in-house creative agency, which launched globally in July 2024.
