Spotify helps marketers understand streaming population with launch of white paper

Media buying group GroupM and Spotify have joined forces to launch Streaming State of Mind, an analysis into the behaviours and attitudes of the streaming population.

Ingham: director of sales at Spotify

The white paper aims to demonstrate why brands should pay attention to streamers by providing insights into their mindsets and behaviours. It also covers how marketers can “leverage the massive and heavily mobile-first streaming media opportunity”, a statement from Spotify said.

The findings from the research include: