Spotify launches a playlist targeting for brands

Spotify has launched a playlist targeting for brands.

The announcement: 

Spotify for Brands—the platform that unlocks audience insights  to connect brands with the streaming generation—is launching Playlist Targeting, an industry-first targeting solution that enables brands to tap into Spotify first-party data to reach the audiences that matter most.

When users hit play on one of the billions of playlists on Spotify, they often signal a common activity or mood – like workout or chill. Starting May 1, brands will be able to target unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists, from workout enthusiasts and commuters to millennials, parents and more. All targeted campaigns are delivered with 100% share of voice to a highly engaged audience cross-device – 148 minutes per user per day (Source: Spotify internal data).