Spotify launches bespoke ‘Cosmic Playlists’ to match each astrological signs’ horoscope

For Spotify’s latest marketing push, the music streaming platform has curated a range of playlists to reflect people’s horoscopes. The playlists were informed by the astrological readings of celebrity astrologer Chani Nicholas, determining the theme and tone of the music in the playlist.

An out of home (OOH) campaign has launched the new playlists, displaying a copy of each astrological signs’ horoscope, and directing people to their respective ‘cosmic playlist’.

Spotify’s Cosmic Playlists are accompanied by the horoscopes of each astrological sign.

Chani Nicholas described the impact music can have on complimenting astrology: “When a song resonates with you, it might feel really personal, like it’s speaking about your own experience. But it’s also speaking to a huge, broad audience. When there’s something collectively going on where a song resonates for a lot of people, it’s the same way that a horoscope will speak to the archetypal themes of the moment.”