F.Y.I.

Spotify launches Emerge program

March 7, 2014 5:31

Music streaming service Spotify has collaborated with IT corporation HP, Hewlett-Packard, to launch a program that allows users to rate artists.

The announcement:

March 6, Australia: Spotify launched the Emerge program today, an artist rating system that is controlled by users. The company has collaborated with HP to launch what will be a market first for Australia and New Zealand.

Emerge uses technology to offer a unique insight into what could be the next big thing in music, by using Spotify’s vast array of data to pinpoint ten emerging artists from the region, based on their virality (increase in streams and shares week on week). It is then put in the hands of music fans – through listening, liking, voting, and sharing – to determine who should win. Past participants have included Lorde, Macklemore & Ryan Lewis, and alt-J, before they became global success stories.

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