Spotify launches new clickable CTA cards for audio advertisers

Kalila Welch

May 25, 2022 9:49

Spotify has brought a new level of interactivity to the audio ad experience with the launch of call-to-action (CTA) cards.

The new product is set to make the audio ad experience seamless, giving a visual component to audio ads that will enable users to click through to brands, products and services.

The CTA cards will appear in the app as soon as a podcast as begins play, and will resurface later as users explore the Spotify app, giving users another opportunity to act on the ads they have listened to.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Pieter Manten Spotify

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Spotify launches new clickable CTA cards for audio advertisers

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