Spotify pushing visual with carousel ad launch
More ways to spend money, coming soon to Spotify
Spotify has launched new visual advertising formats on its platform, with the introduction of branded playlists and carousel ads.
Brands can now exclusively sponsor already popular playlists, such as New Music Friday and Today’s Top Hits, with visually prominent placements, and audio ads throughout the playlist.
In addition, Spotify is launching carousel ads, a swipeable display format that allows brands to visually advertise — with click through links — directly in Spotify’s “Now Playing” viewer.
