Spotify reveals growing podcast listenership amongst older Australians

Kalila Welch

November 17, 2023 1:12

Spotify’s latest Podcast Trends report for 2023 has revealed a global trend of rising listenership amongst mature audiences.

In Australia, the highest year on year growth was seen in the 65+ demographic (67%) followed by the 55-64 demographic (64%), demonstrating a significant shift in what has historically been an underrepresented audience in the podcast category.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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