Burgers meet spreadsheets in new Maccas campaign

March 6, 2025 10:17

McDonald’s has launched an OOH campaign targeting Sydney’s office workers, reminding them there’s a “simple way to bring a little joy” to routine.

With the ads running in over 760 locations in and around the Sydney CBD, the OOH placements are part of a wider ‘Return to Routine-ish’ campaign, developed by DDB Sydney and OMD Sydney.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.