Sprite Showers resurface in Surfers Paradise a fortnight after cancelled Bondi event
Giant Sprite Showers popped up on the beach at Surfers Paradise on the Gold Coast over the weekend, a fortnight after the activation was mysteriously pulled hours after being built at Bondi beach.
The activation sees beach showers disguised as giant Sprite dispensers erected at beaches, with bathers having to press on the dispensing button in order to activate them. Similar activations have taken place in Israel and Brazil.
It is part of a new campaign push by the brand from creative agency McCann Sydney featuring a lifeguard breaking up awkward situations using a Sprite.
Come back to me when they are dispensing Champagne.