Sputnik Sydney picks up first major win with Johnson & Johnson

Tim Burrowes

November 27, 2009 9:31

Digital agency Sputnik has won its first major account since revealing for its its Sydney office, with Johnson & Johnson appointing it to work on its Splenda brand.

The agency will oversee a range of digital campaign elements, including web development, online advertising and social media. A new digital campaign is set to launch early next year.

It will work with Johnson & Johnson’s McNeil Nutritionals division on the sweetener brand, Splenda.

As Mumbrella revealed, Sputnik has appointed Amnesia’s Rodd Messent to the role of director, charging him with growing its Sydney business.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.