F.Y.I.

Sputnik wins Schweppes

February 4, 2011 9:41

Soft drink brand Schweppes Australia has appointed Sputnik as its new digital agency of record.

The announcement:

Sputnik Agency Melbourne has been appointed by Schweppes Australia as the new digital agency of record for the client’s Schweppes brand. The win strengthens Sputnik’s national foothold in the highly competitive FMCG online arena, adding to its blue-chip client list that includes Johnson & Johnson in Sydney and Sanitarium.

“We felt that the Sputnik proposal was best placed to assist Schweppes in building an emotional connection with the next generation of Schweppes loyalists,” said Darryn Wallace, Marketing Director, Schweppes Australia.

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