St Vincent de Paul Society launches winter appeal ads

Sputnik Agency has unveiled its first work for The St Vincent de Paul Society. The Vinnies Winter Appeal ads show the difficult situations that people can find themselves in and the role ‘Vinnies’ plays in helping Australians most in need.

“Vinnies wanted to remind everyone that people don’t choose to be unemployed, homeless or mentally ill, and they often just need the support of a compassionate community to change their lives,” said Ed Carveth, Sputnik’s head of strategy and design.