Stan CEO Martin Kugeler gives update on the platform’s strategy and focus for 2022

February 25, 2022 9:41

ASX-listed Nine Entertainment Co. released its results for the six months to December 2021 yesterday and during the presentation Stan CEO Martin Kugeler gave an update on how the platform was performing.

“What we see is a global trend of increasing investment in productions and output and 2021 has been a record year in terms of that — 14% growth year-on-year and that is across all key markets, the US, the UK and Australia,” Kugeler said. “The result of that is that more and more content comes to what we refer to as the spot market, which is content that we can buy outside of existing output deals. And just to give you two good examples currently, very successful on our platform: Trigger Point, one of my personal favourites from the makers of Line of Duty and of Bodyguard, and the Janet Jackson documentary”

Stan CEO, Martin Kugeler (pictured.)

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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