Ex-Sportingbet marketer Richard Howarth emerges at The Star as AHL promotes from within

Richard Howarth

Richard Howarth

Two entertainment companies have hired new marketing bosses with AHL appointing Ian Sutherland as group director of marketing and The Star has announced the recruitment of Richard Howarth as general manager of sales, marketing and entertainment.

Sutherland has worked in London and Los Angeles for film studios including Universal, Paramount, Dreamworks and MGM as executive vice president of international distribution and marketing. He has been working for AHL for the past three years as general manger for alternate content, and in the new role will be responsible for all AHL brands including Event cinemas Australia and New Zealand, Greater Union, Rydges Hotels, QT Hotels, and Art Series Hotels.

Former Telstra and Defence Force Recruiting marketer Howarth parted ways from the William Hill Group after it took over the Sportingbet Group a year ago, and will head up The Star Casino’s entertainment, tourism and hospitality team after spending the last eight months as a business consultant.

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