Starcom Mediavest to separate into two agencies with Australian launch of Mediavest

July 31, 2014 12:28

Starcom Mediavest CEO Chris Nolan and new general manager of Mediavest Sue Kallas

The Australian media agency landscape is to get a new entrant with confirmation the Publicis Group’s Starcom Mediavest is to split and launch Mediavest as a separate entity, Mumbrella can reveal.

The news comes just a week after the decision by Diageo to move their media account to Leo Burnet, with Mediavest to handle the buying for the account, a move which raised eyebrows within the industry.

However, Chris Nolan, CEO of both Starcom and Mediavest told Mumbrella: “Globally the Starcom Mediavest business operate both brands and in the UK and US they run independently and they are both of comparable size to each other.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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