Starcom poaches Seek.com.au from Mediacom Melbourne
MediaCom Melbourne has lost the prestigious Seek.com.au to rival Starcom, Mumbrella can reveal.
While the account only had a spend of $6m it is one of the more prestigious Melbourne media accounts given the steadfast rise of the $5.28bn Victorian online job classified based business.
A spokeswoman for Seek this morning confirmed the move saying: “we can confirm we have appointed Starcom.”
The loss is one of a number of accounts lost by Mediacom Melbourne this year it lost RACV in March and chose not to repitch for Pacific Brands.
Wow. NJ is certainly pulling clients for Starcom.
What is going on at Mediacom…
You have to feel for Mediacom. Tough times…
You only have to look at their old school M.O. to see why the Melbourne branch is losing their clients.
how can an agency go for so long without appointing a successor to Peter Barrie.. keep this up and there may be more clients jumping ship.
Such a shame to see this agency go downhill. I would be questioning the CEO and agency positioning! Mediacom seems to have lost its way…