Starcom re-signs Bega Group and Procter & Gamble

Starcom Australia has been reappointed to handle media strategy, planning, ecommerce and buying for Procter & Gamble and Bega Group.

Both are longtime clients of Starcom: Bega Group has worked with the agency for 17 years, and P&G for six years.

According to Starcom, the key objectives will be to increase penetration, revenue, share growth, brand salience, and relevance in market.